Principal Product Designer

Victoria Rork

I design research-driven product systems for attention and discovery in complex environments. My work exploring focus systems led to the development of Attentional Design, a framework for designing products that respect cognitive rhythm rather than exploiting urgency.

Overview

Problems shaped by constraints

I'm most interested in problems shaped by cognitive load, technical complexity, or high-stakes use, where familiar patterns stop working and tradeoffs are unavoidable.

Research to design

I focus on translating research into clear product direction, shaping interaction models, and helping teams make decisions that remain legible as products scale.

Domains

I've worked across neurotechnology, AI-assisted systems, accessibility, and platform software, partnering closely with product, engineering, and leadership teams.

Selected Work

Selected work reflecting product decisions made under real-world constraints.